A clear, side-by-side comparison of what the current country pages already do well, what we should add, what we should adjust, and what genuinely needs rebuilding — so the pages earn AI citations. Based on a live review of expedify.com on 25 Aug 2026.
Each row compares one piece of the current live page against what the research suggests, and gives an action:
KEEP already good · ADJUST present, can be improved · ADD missing — build it · REBUILD significant rework · BUILD NEW brand-new asset
Pages reviewed live: Indonesia visa page (country-visa template), Indonesia driving guide (driving template), visa hub, FAQ. Screenshots are linked. Where a recommendation comes from a study it is named in the footnote; where it is our judgment it is labelled "our view".
| Page element | What's live today | What we recommend | Action |
|---|---|---|---|
| Opening direct answer | Present — a clear nationality-based opening ("It depends on your nationality…"). | Keep. Make the first sentence a complete answer on its own. | KEEP |
| Quick-glance info cards | Present — fee, processing, validity, visa types as tidy cards. | Keep. These are the compact facts AI extracts. Keep consistent with the body. | KEEP |
| Nationality-specific sections | Present and confirmed in the page's raw code (not script-added) — Filipino and Indian passport holders answered separately. | Keep. The site's biggest AI-citation advantage. Add more nationalities where demand exists. | KEEP |
| Section headings | Topic-styled headings ("Indonesia visa types", "Who is eligible"). | Rephrase as the reader's questions ("How much does an Indonesia visa cost?"), with the answer first. A reorganisation of existing text, not new copy. | REBUILD |
| Official source links | Present but grouped at the bottom; includes government sites (.go.id) plus one commercial reference (henleyglobal.com). | Link the government sources inline next to the facts. Keep the commercial reference out of the "official" set. (Our view: inline placement strengthens the citation.) | ADJUST |
| FAQ | Present — 7 natural-language questions. | Add the follow-up questions people ask next, including nationality-specific ones. | ADJUST |
| Machine-readable metadata (schema) | None on these pages (confirmed 0 JSON-LD blocks); the hub has full metadata. | Add breadcrumbs, service, and a reference to the organisation's identity. FAQ metadata only for neutral questions; step metadata only on the neutral official procedure. This is for machine readability, not visible boxes. | ADD |
| Content depth | Visa ~1,436 words; driving ~828 words. | Add genuine per-country detail. The study: pages over ~2,500 words are cited ~1.6× more — almost certainly because they answer more sub-questions, not length itself. Test: a section identical across 190 countries except the name is padding. | ADJUST |
| "Apply yourself vs. Expedify" | Present as a visible comparison. | Keep for conversion, but set apart in its own branded module so the factual body reads neutral. (Our view.) | ADJUST |
| Review date / last verified | Present — "Last verified: August 6, 2026 · Reviewed by Expedify Compliance Review". | Keep for trust. (Research shows a recent date alone doesn't drive citations — kept for trust, not ranking.) | KEEP |
| Honesty disclosure | Present — "not a government agency", fee transparency. | Keep. A real advantage in a space full of resellers. | KEEP |
| Step-by-step application | Present — numbered steps for the official route. | Keep the neutral official steps. Add step metadata only where genuinely neutral (not the sales path). | KEEP |
| Site-wide links | Present — "Keep exploring" links to driving guide, visa hub, related countries. | Keep. Make sure every page links up to the hub and across with descriptive text. | KEEP |
| Page element | What's live today | What we recommend | Action |
|---|---|---|---|
| Opening definition | Present — clearly states what visitors need, left-hand driving, alcohol limit. | Keep; make the first sentence a complete answer. | KEEP |
| Quick-glance info | Present — permit type, validity. | Add fee and processing-time cards to match visa pages. | ADD |
| Guide depth | Thin — about 828 words. | Clearest rebuild candidate: real per-country driving detail (conventions accepted, licence rules, rental/enforcement, penalties), each sourced inline. | REBUILD |
| FAQ | Present — 7 questions. | Keep; add follow-ups where there is data. | KEEP |
| Machine-readable metadata | None. | Add breadcrumbs, service, organisation reference; step metadata only on the neutral official steps. | ADD |
| The eight "driving in your own country" pages | Already corrected — honestly say "no permit needed at home, here's where you need one abroad", with travel links. | Keep this honest framing; include links in regular pre-launch checks. | KEEP |
| New asset | What it is | Why it matters | Action |
|---|---|---|---|
| Published dataset of Expedify's own data | Documented stats from real applications: processing time by country/route, common rejection reasons, common document mistakes. | Unique, non-copyable; AI cites unique statistics; best link-building asset. | BUILD NEW |
| AI citation measurement | Fixed ~200-query panel on Google AIO + Perplexity + ChatGPT, reviewed weekly; baseline before any change ships. | Manage what you measure; "am I cited" is the goal, not position. | BUILD NEW |
| AI traffic monitoring | Server-log watch for AI crawlers (OpenAI, Perplexity, Claude, Google). | Fetches rise weeks before citations; free, not personalisation-affected. (Works because robots.txt already allows these.) | BUILD NEW |
| Rule-change coverage | Fast, accurately dated updates when a country changes entry rules. | The win is being correct and well-sourced after a change, not being first — consistent with recency not driving citations. | BUILD NEW |